Infigo Variable Data Printing
Personalisation tools that deliver results
Targeted marketing is all about personalisation – ensuring a document is relevant and timely to each individual recipient.
Brand and design agencies as well as professional printers are using Infigo to deliver comprehensive and personalised communications – changing dull marketing campaigns into powerful ones.
And with 36% higher response rates, personalisation helps your clients to achieve their business goals.
The Infigo VDP (Variable Data Printing) tool enables personalisation of both digital and printed documents. Text, graphics and images can be changed from one document to the next and then printed, without stopping or slowing the printing process.
Most importantly, you can track response rates and measure results by placing unique barcodes and coupon identification numbers on each document.
Personalisation is very easy… with Infigo VDP.
- Ease of document design and creation
- Links to popular database formats
- Auto mapping of database fields
- Queuing facility allows jobs to be run off peak
- Test mode to preview the document before merging with database
- Designer tools are available for both Mac and PC.
- All Infigo jobs can be output in Adobe PDF or the fast PPML technology.